Why we prefer analog to digital - English

Keeping it real

By Lars Mensel8.10.2014Culture and Society

When it comes to technology, many value authenticity over convenience. It’s not rational, but it’s understandable. Here’s why.


Powerhouse Museum

The thought came to me during a concert, in the middle of a song. I had gone to see Nils Frahm, one of those musical geniuses that not only impress with their music but also with the sheer number of instruments they master. Frahm is a piano player, and he had three different pianos on stage – two electric ones and a grand piano – arranged diagonally from one another. Sometimes he would stand between them with his arms outstretched, playing two at the same time while simultaneously operating a foot pedal. Sometimes he would play with one hand and operate a computer with the other. Suddenly, I caught myself thinking: “The grand piano sounds the most authentic.”

Clearly, Frahm’s music was authentic. The sound hitting my eardrums, regardless of its origin, had been produced live on stage. I could see his hands flying over the keyboards. Why then, did the grand piano seem to sound more real than the electric piano or the computer, despite the fact that all three were played right before my eyes?

Real things carry authenticity

As a society, we have developed an odd relationship with the items surrounding us. Right now, your own hands are probably touching something man-made: whatever object you are reading this text on. And all of the other items in your immediate vicinity are the results of a deliberate design process that has resulted in precisely the items you are seeing right now. Designer and architect Richard Buckminster Fuller once said that “ninety-nine percent of who you are is invisible and untouchable” – and the same holds true for the objects we surround ourselves with: the seemingly most mundane, mass-produced items are products of countless ideas, innovations, and much labor.

And yet we hold some things more dearly than others: A grand piano is as much manufactured as an electric piano. Each is a marvel of engineering, but since the former has been around for much longer, it has been imbued with an intangible sense of authority. It seems more real somehow, less disposable because of its age and appearance. And what is real automatically carries more authenticity. Simple as that.

Of course, such distinctions are completely arbitrary. Why should any older technology have greater value than one that came after it? Sure, analog photography produces pictures with a different grain, hue, and atmosphere than digital photography, but are the photos therefore more or less lifelike? And sure, vinyl sounds different than digital music, but which one is more real?

Reshuffling the pictures in our head

That we nevertheless keep clinging to such antiquated distinctions is more than just nostalgia. Dividing our environment into real and fake, authentic and inauthentic, caters to our desire to create a neatly classified order of our chaotic world. It lets us make decisions about good and bad. And it eliminates the friction that comes with digitization.

Take e-books: Over the past years, I have had countless discussions about them, only to hear that most people favor the printed book. They like the feeling of the pages between their hands more than the utility of carrying several books on a device much smaller than a paperback. When I then tease them and suggest they just want to impress people with their book collection, they often smile and nod. “All jokes aside: I also like having a house full of books!”, a friend said.

Digitization not only threatens the bookshelves that decorate so many homes, it challenges our assumption that what has been will always be the real thing. When the physical products are being replaced with digital appropriations, many of the things in our environment disappear. And while technology is clearly capable of such quick advances, human beings aren’t – they take some time to adjust, to reshuffle the order we have in our heads. Or as Marshall McLuhan once put it: “We march backwards into the future”.

Maybe that is why a grand piano looks so much nicer to us than a computer.



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